LUXE RAZOR 



A personal razor designed for a specific person in mind - how can we encapsulate a person’s lifestyle and shaving habits into a razor perfect for them? 

We were each randomly assigned a classmate of the opposite sex and had to design a personal razor for them. 


SKILLS
USER RESEARCH
PRODUCT DESIGN
3D PROTOTYPING
BRAND IDENTITY
LOGO DESIGN
PACKAGING DESIGN
PHOTOGRAPHY

PROGRAMS
ILLUSTRATOR
PHOTOSHOP
KEYSHOT
SOLIDWORKS






CLIENT
Austin is a 19 year-old student who does not grow much facial hair and therefore only shaves once every 3 weeks. He felt that shaving was a nuisance and only shaved when absolutely necessary.

He was dissatisfied with his current razor, a Gillette Fusion Proglide, because he felt it didn’t match his aesthetic.

So how can we transform Austin’s shaving experience into something he enjoys and to use it as a time to treat himself?

To begin, I put together a mood board (below) to get a sense of his monochrome style and what sparks joy for him.






THE HEXAGON HANDLE
As a fashionable guy, Austin placed aesthetics and simplicity above all else. However, this didn’t mean that he should sacrifice style for ergonomics. 

After several iterations of prototyping and user testing, I simplified the form of the razor down into a hexagon shape. The hexagon seemed an ideal form for the handle due to its similarity to a pencil, which we are all accustomed to holding from a young age. 

In the marker rendering (left), the razor is monochrome with silver accents. I wanted to provide a sense of luxury for Austin so I kept the form as clean as possible. The texture on the handle is knurled metal to provide grip on the faceted surface. 

The razor was also modelled in yellow foam (below) and underwent extensive user testing. I then went further and modelled the razor in Solidworks and then rendered it in Keyshot (below).


more renderings coming soon!

stay tuned!



BRANDING & PACKAGING EXTRAVAGANZA!
I drew up some logos (left) and stuck to the monochrome palette that Austin loved so much. The razor was designed specifically for him, so some logos had his initials incorporated in them. Since the main form of the razor was a hexagon, I knew that I would use it in the logo.

The final logo was a simple hexagon with the word “LUXE” in a sans serif typeface for modernity. The brand name was to remind Austin that with this new razor, shaving is now a time of self-care and luxury.  I wrote the word “indulge” on the top so as Austin opens the package, he feels pampered.

There are simple graphics along the side that outlines the basic features of the razor but overall kept it simple to move away from typical men’s razor packaging that is usually loud and bright.
2017 — Frogtown, Los Angeles