DC COMEDY
FESTIVAL 2019 REBRAND 


Supervised by James Goggin 
The DC Comedy Festival is an annual weeklong comedy festival held in Washington, DC and is headlined by famous comedians at multiple venues. 

As a native of DC, I wanted to create a visual identity system that would brighten up the architecture of the DC cityscape. 


SKILLS
BRAND DESIGN
IDENTITY SYSTEM
ADVERTISING STRATEGY
MOTION GRAPHICS
PRINT DESIGN

PROGRAMS
ILLUSTRATOR
PHOTOSHOP
AFTEREFFECTS


RESEARCH


WHAT TO CHANGE?
To begin, I first delved into the original DC Comedy Festival branding. I knew that I wanted to completely overhaul the original design to include more vibrant, dynamic colors and to introduce some more playful language into the visual system.

The original brand identity had a very dark palette and did not place any emphasis on the headliners on its website although they were all famous comedians. Therefore, I watched sets of the festival’s 2019 headlining comedians and came up with a library of shapes to represent each headliner. This library of shapes was then used throughout the entire identity system of the new festival brand. 



MARKETING MATERIALS
& STRATEGY




INSPIRATION AND DIRECTION
Another name that comedians go by are “comics,” and I took that interpretation literally going forward in creating the graphic deliverables for the brand. I incorporated halftone dots to pay homage to printed comics and used CMYK-inspired colors for the palette.

The original identity did not have a promotional poster, so I utilized the library of shapes to design a poster outlining the basic details of the festival. 





A GREATER EMPHASIS ON OUR HEADLINERS
In addition to a poster listing all the headliners, I also designed individual posters that had dynamic typography and bright colors so they could be placed in the DC metro system as part of a promotional campaign. 








entrance walkway in WMATA stations




WMATA TAKEOVER
As a DC native, I can personally attest to the dark Brutalist interior of the DC Metro stations. So in addition to the outdoor DC cityscape, I looked for opportunities that this identity system could be applied to the interior architecture of the WMATA stations to take full advantage of the interior structures and surfaces existing in the space.



[more updates coming soon! stay tuned︎]

2017 — Frogtown, Los Angeles